Updated: Sep 2, 2020
Hey gorgeous! My name is Kia. Welcome to my blog! I'm a natural hair enthusiast turned master cosmetologist. On my site, you can expect business tips, hair tips, product reviews and more! Check back periodically or follow me on IG or Youtube to see what I'm up to.
I've recently taken on the project of comparing YouTube vs IGTV. Mainly what are the capabilities of each platform, what are the opportunities for growth, usability, and monetization? Currently, I am using both platforms typically people use one to leverage growth and views on the other platform. However, I've decided to repurpose all of my content and make it available on both platforms. One of my reasons for doing this is because I have not been active on YouTube for some time and my audience doesn't seem to be as engaged as in the past. Whereas I've been present on IG consistently for a few years and my audience is a little more interactive. Also, I'm interested to see how the same content is performing on different platforms.
15 minutes video requirement when uploaded from a phone
60 minutes when uploaded from your computer
The video must be an MP4 format 9:16 or 16:9
Cover Photo must be 420px X 654px in a PNG or JPG file.
You should have a public profile for people to see your videos
Your thumbnail cannot be changed once it's been uploaded
Titles and Descriptions can be edited
Hashtags are optional but recommended.
Insights/ Analytics is limited to views and percentage watched
No ad capabilities at this time
Series/ Playlists are available to organize videos
No upload length restrictions
The file format must be MP4 or .MOV
Aspect Ratio 16:9
Upload settings can be set to default ie. video descriptions
Insight/ Analytics are extensive
Ad revenue is available for people with 1K subscribers and 4,000 hours of watch time
Playlist are available to organize video content
Uploads can be scheduled to auto-post for future dates.
So above is a video I uploaded on YouTube and IGTV on the same day. Please note I currently have 3,019 followers on IG and 4,736 subscribers on YouTube. The views I received on IGTV doubled the views I received on Youtube in the first 24 hours. This is a great reason to upload on both platforms. The same video can have completely different results.
Check out my full video comparing Youtube and IGTV here. Watch the full video for access to a free training at the end.
Talk to you soon!